City of Chula Vista

We built THIS Small Business Support Campaign

During the COVID-19 pandemic, Economic Development launched a small business support and recovery campaign called “We built THIS” to encourage local residents to “think small” as they shop, dine, stay and play in Chula Vista. The “We built THIS” initiative was created to shine a light on unique Chula Vista makers, restaurants, hotels and shops across the city, and educate the community about the businesses that create Chula Vista’s vibrancy. The initiative earned over 2 million impressions to promote Chula Vista businesses and educate on the importance of supporting local businesses to reignite community pride and support pandemic recovery.